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Somerfield is a high street supermarket with stores in many prominent locations throughout the UK. They strive to offer high quality food with a particular emphasis on fresh foods and convenient shopping. With their stores, Somerfield aim to provide a modern retail environment in a convenient location with friendly and efficient service.


Redshift was involved, through a third party agency, in an internal marketing project for Somerfield. We were tasked with communicating to their staff, Somerfield`s latest strategy for concentrating growth largely in the `convenience` sector. We produced a number of materials across a range of media including a short film, a flash presentation, printed communication materials and we also art-directed the campaign’s photography library.

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