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Beijing Aiport Journal

Beijing Capital International Airport in China is currently the 2nd busiest airport in the world in terms of passenger throughput with nearly 75,000,000 people passing through its doors in 2010. Its newest terminal 3 building is the third biggest building in the world by area. In other words itís big and busy, and Beijing Airport Journal was distributed for free throughout the airport.

Account

Redshift was approached to re-design the airport journal - a glossy inflight magazine distributed to all international passengers.
The magazine had some very high profile advertisers and the brief was demanding with a near impossible timescale. Add to this the fact that it was to be a dual language publication (Our Mandarin was a little rusty!) and we had our work cut out. Redshift pulled out all the stops, designing a stunning 128 page dual-language glossy magazine and a style guide to enable the Chinese design team in Beijing to replicate it.

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